SIRXMKT007 Develop a digital marketing plan RTO Materials

Name: SIRXMKT007 Develop a digital marketing plan RTO Materials
Brand: Compliant Learning Resources
SKU: B-SIRXMKT007
Availability: InStock

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Search, email, video, social and paid ads all compete for a share of the marketing budget. With SIRXMKT007 Develop a digital marketing plan, learners segment the online market, choose the right channels, build a costed plan with performance indicators and measure return on investment.

It responds to strong demand for staff who can plan and justify digital marketing spend.
It supports marketing, ecommerce and retail management qualifications with a planning-level digital unit.
It prepares learners for digital marketing coordinator, ecommerce manager and marketing officer roles.
It can be packaged as a short course in digital marketing planning and evaluation.
It scales across small businesses and larger organisations with different budgets, channels and audiences.

Our editable SIRXMKT007 RTO resources provide structured delivery, consistent coverage of research, planning, monitoring and review, and validation-ready assessment documentation. Designed for compliance, they help RTOs deliver digital marketing training that links activity to measurable outcomes.

Summary Inclusions Key Benefits Qualifications Unit Info FAQs Publisher

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Inclusions

What’s Included in These SIRXMKT007 Training Resources:

These SIRXMKT007 training resources help your RTO teach learners to determine requirements, develop and monitor a digital marketing plan and review its results, with editable documents that support delivery planning, assessment preparation and consistent records.

SIRXMKT007 RTO Learning Materials

The SIRXMKT007 learning materials cover market segmentation, digital channels such as SEO, SEM, email, video and affiliate marketing, action planning, performance indicators, traffic and conversion tracking and ROI, and trainers can tailor them to their cohort.

Learner Guide: A learner-facing guide that explains how to research, plan, implement and evaluate digital marketing activity.
PowerPoint Presentation: Editable slides that present digital channels, customer behaviour, segmentation and planning formats for flexible delivery.
Session Plan: A delivery outline that maps topics, activities and timing for each digital marketing session.
Classroom Activities: Practical tasks where learners segment a market, compare channels and calculate return on investment for paid activity.
Self-Study Guide: A guided resource that supports independent review of digital trends, tools and legal considerations.

SIRXMKT007 RTO Assessment Tools

These SIRXMKT007 RTO materials help assessors collect evidence of developing and reviewing a digital marketing plan for one sales or promotional period.

Assessment Pack (Student): Tasks requiring a digital marketing plan detailing channels, priorities, activities, responsibilities, indicators, tracking, timelines and budgets, plus a review.
Trainer Assessment Pack (Marking Guide): Benchmark responses and marking criteria that support consistent assessor judgements on planning and evaluation.
Mapping for Each Unit of Competency: A mapping document linking each task to the unit requirements for validation and audit preparation.
Assessment Record Tools: Templates for recording assessment outcomes and assessor feedback.

Key Benefits

Build Digital Marketing Plans That Drive Traffic and Sales With SIRXMKT007 RTO Resources

These resources support delivery of SIRXMKT007 Develop a digital marketing plan by helping learners determine objectives and priorities, confirm budget, review past activity and segment the online market. Trainers and assessors can use them to plan activities around selecting suitable digital activities, documenting an action plan, setting performance indicators, integrating legal requirements, overseeing activity, tracking traffic and conversion rates and calculating return on investment.

Practical Resource Option: Provide planning tasks where learners compare search, social, email, video, affiliate and remarketing channels for a defined target market.
Trainer Preparation Support: Help trainers explain Australian Consumer Law, privacy, copyright, codes of practice and customer psychology in digital marketing.
Workplace Scenario Support: Use scenarios such as a limited budget for a seasonal sale, re-engaging lapsed customers or a campaign underperforming mid-period.
Assessment Review Support: Assist assessors to review digital marketing plans, tracking reports, ROI calculations and improvement recommendations.
Editable Digital Format: Contextualise the resources with your marketing strategy, budget templates, analytics dashboards, planning formats and learner cohort needs.
Unlimited Student Licence: Your RTO can use the resources across learner cohorts under a one-time licence model, with no ongoing per-student resource fees.

Your RTO should still carry out independent validation to confirm alignment with your specific delivery context and learner cohort, as required under the Standards for RTOs. Use the assessment mapping as your starting point.

Not sure where to start with validation? Refer to the current release of SIRXMKT007 on training.gov.au before delivery.

Qualifications

Qualifications That Include SIRXMKT007 Develop a digital marketing plan

This unit is part of nationally recognised training for the BSB50620 Diploma of Marketing and Communication qualification.

Always confirm current packaging rules for your release on training.gov.au.

Unit Info

About SIRXMKT007 Develop a digital marketing plan

This unit covers researching, planning, implementing and evaluating digital marketing activities. Learners determine digital marketing requirements, develop a plan aligned to organisational objectives and budget, monitor activity and review results, working independently with responsibility for a range of operational decisions.

To deliver this unit in line with the Standards for RTOs and meet ASQA expectations, your SIRXMKT007 resources need to address:

Elements and Performance Criteria: The outcomes for determining digital marketing requirements, developing a digital marketing plan, monitoring digital marketing activity and reviewing digital marketing activities.
Foundation Skills: The language, literacy, numeracy, and digital skills needed to research trends and tools, document a detailed plan, track traffic and conversion data and calculate return on investment.
Performance Evidence: Evidence of determining one organisation’s digital marketing requirements, developing a plan for one sales or promotional period covering channels, priorities, activities, responsibilities, indicators, tracking, timelines and budgets, and reviewing the activity with recommendations.
Knowledge Evidence: Knowledge of legal and ethical requirements including Australian Consumer Law, privacy and copyright, digital marketing trends, customer behaviour, traditional and non-traditional digital channels, market segmentation, techniques for traffic and engagement, planning formats and performance indicators.

Understanding the structure of SIRXMKT007 helps RTOs set a realistic planning project linked to a genuine sales or promotional period. Well-organised RTO training resources also support consistent marking of detailed marketing plans.

FAQs

How are the SIRXMKT007 RTO materials supplied?

The resources are delivered digitally after purchase so your team can download them promptly. Editable formats let you add your own budget templates and analytics examples.

What is included in the SIRXMKT007 training materials?

It includes a learner guide, presentation, session plan, classroom activities and a self-study guide, plus assessment packs, a marking guide, mapping and record tools. These cover requirements, planning, monitoring and review.

Can learners base the plan on their own workplace?

Yes, the editable assessment documents can be contextualised to the learner’s organisation or a case study business. This produces practical evidence linked to real marketing goals.

What licence applies to these resources?

Your RTO receives a one-time licence to use the materials with unlimited students. The files must not be resold or distributed outside your organisation.

Do the SIRXMKT007 learning materials help with audit preparation?

The mapping document shows how each task covers the unit requirements, supporting validation and audit preparation. Updates are made when the unit or resources change.

Publisher

About the Publisher

An established Australian VET resource publisher, this organisation develops comprehensive training and assessment materials for RTOs in marketing, retail and business fields. Its resources pair practical planning projects with clear assessor guidance.

Compliant Learning Resources works with a network of trusted training resource publishers to give RTOs access to broader product options. This gives RTOs more choice when sourcing resources for digital marketing and ecommerce programs.

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SIRXMKT007 Develop a digital marketing plan RTO Materials

What’s Included in These SIRXMKT007 Training Resources:

SIRXMKT007 RTO Learning Materials

SIRXMKT007 RTO Assessment Tools

Build Digital Marketing Plans That Drive Traffic and Sales With SIRXMKT007 RTO Resources

Qualifications That Include SIRXMKT007 Develop a digital marketing plan

About SIRXMKT007 Develop a digital marketing plan

How are the SIRXMKT007 RTO materials supplied?

What is included in the SIRXMKT007 training materials?

Can learners base the plan on their own workplace?

What licence applies to these resources?

Do the SIRXMKT007 learning materials help with audit preparation?

About the Publisher

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