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SIRXOSM006 Develop and manage social media and online strategies RTO Materials

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SIRXOSM006 Develop and manage social media and online strategies builds the senior-level capability to design an organisation’s overall online presence strategy, plan targeted campaigns, write content guidelines and policies, and evaluate results against key performance indicators. It gives RTOs a strategic digital unit for managers and business owners who direct social media activity.

  • It responds to demand for leaders who can align social media activity with business objectives, budgets and measurable targets.
  • It adds a strategic capstone to retail management, business and digital marketing qualifications.
  • It supports job outcomes for social media managers, marketing managers and owner operators overseeing online teams.
  • It can be offered as a management short course for organisations formalising their online strategy and policies.
  • It scales across commercial, not-for-profit and government employers with different platform mixes and approval structures.

Our editable SIRXOSM006 RTO training resources provide structured delivery, consistent coverage of strategy, guidelines, policy and evaluation, and validation-ready assessment documentation. Designed for compliance, they help your RTO deliver management-level digital training with confidence.

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What’s Included in These SIRXOSM006 Training Resources:

These SIRXOSM006 training resources help your RTO prepare learners to plan, document, implement and evaluate social media and online strategies for an organisation, with editable documents that support delivery planning, assessment preparation and consistent records.

SIRXOSM006 RTO Learning Materials

The SIRXOSM006 learning materials address organisational objectives, platform selection, key performance indicators, budgets and roles, content guidelines, customer-facing policies, action plans and strategy evaluation, giving trainers a well-structured base for senior learners.

  • Learner Guide: A comprehensive guide that builds learner understanding of social media strategy development with practical, workplace-based examples.
  • PowerPoint Presentation: Editable slides that support trainer-led delivery of the main social media strategy development topics.
  • Class Activities Book: Planning workshops where learners set KPIs for a campaign, draft standard customer responses and map approval levels for different types of content.
  • Self-study Guide: An independent study resource that helps learners consolidate social media strategy development knowledge between classes.
  • Session Plan: A session-by-session outline of content, activities and timing to keep social media strategy development delivery consistent.

SIRXOSM006 RTO Assessment Tools

These SIRXOSM006 RTO materials help assessors evaluate learners’ strategies, guidelines, policies and evaluation reports against the unit requirements.

  • Student Assessment Pack: Tasks requiring learners to develop an overall online strategy and a targeted campaign strategy, write content guidelines and policies, and evaluate performance over several reporting periods.
  • Trainer Assessment Pack/Marking Guide: Benchmark answers, observation guidance and decision criteria for reliable assessment outcomes.
  • Mapping Information: Documentation showing how each assessment task aligns with the unit requirements for validation and audit readiness.

Lead Strategic, Measurable Online Activity With SIRXOSM006 RTO Resources

These resources support delivery of SIRXOSM006 Develop and manage social media and online strategies by helping learners confirm an organisation’s core activities, values and direction, set objectives for social media use and select platforms that suit the target audience. Trainers and assessors can use them to plan activities around establishing KPIs and evaluation schedules, allocating budgets and responsibilities, writing content guidelines and approval processes, developing acceptable use, customer service and privacy policies, and continuously improving strategy.

  • Practical Resource Option: Provide planning templates for action plans, activity schedules, priorities, responsibilities and timelines for both overall strategies and campaigns.
  • Trainer Preparation Support: Help trainers explain the principles of key performance indicators and how they link to analysis reports when judging strategy success.
  • Workplace Scenario Support: Use scenarios involving platform functionality changes, under-performing campaigns and staff who need clear content approval authority.
  • Assessment Review Support: Assist assessors to review written strategies, content guidelines, policy documents and evaluation reports across three reporting periods.
  • Editable Digital Format: Contextualise the resources with your organisational objectives, budget templates, policy formats, approval structures, reporting tools and learner cohort needs.
  • Unlimited Student Licence: Your RTO can use the resources across learner cohorts under a one-time licence model, with no ongoing per-student resource fees.

Your RTO should still carry out independent validation to confirm alignment with your specific delivery context and learner cohort, as required under the Standards for RTOs. Use the assessment mapping as your starting point.

Not sure where to start with validation? Refer to the current release of SIRXOSM006 on training.gov.au before delivery.

About SIRXOSM006 Develop and manage social media and online strategies

This unit covers developing and implementing the overall strategy for an organisation’s online presence and individual strategies for targeted campaigns. Learners determine requirements, develop strategies with KPIs and budgets, write content guidelines, document policies and procedures for customers and personnel, implement action plans and schedules, and evaluate and continuously improve strategies as platforms change.

To deliver this unit in line with the Standards for RTOs and meet ASQA expectations, your SIRXOSM006 resources need to address:

  • Elements and Performance Criteria: The outcomes for determining requirements, developing the strategy, developing content guidelines, documenting policies and procedures, implementing the strategy and evaluating its effectiveness.
  • Foundation Skills: The language, literacy, numeracy, and digital skills needed to interpret complex information, write comprehensive plans, policies and procedures for staff at different levels, and produce standard customer responses of varying complexity.
  • Performance Evidence: Evidence of developing and implementing an overall online strategy and a targeted campaign strategy, evaluating performance over three reporting periods and for one campaign, and writing content guidelines and policies for acceptable use, online customer service and privacy.
  • Knowledge Evidence: Knowledge of the organisation’s activities and values, purposes for social media use, platform reach and functions, personnel roles, key performance indicators, formats for guidelines, policies and action plans, and the inclusions of customer and staff-focused policies.

Understanding the structure of SIRXOSM006 helps RTOs match training materials and extended assessment projects to the strategic responsibilities of senior learners. It also supports consistent judgements about the quality of written strategies and policies.

How do we access the SIRXOSM006 training materials?

The materials are delivered as digital downloads after purchase. Your team can edit them to include organisational templates for strategies, policies and reports.

What is in the SIRXOSM006 RTO resources package?

You receive a learner guide, presentation, class activities book, self-study guide, session plan, student assessment pack, marking guide and mapping information. The content covers strategy development, content guidelines, policies, implementation and evaluation.

Can the strategy tasks be based on a learner’s own organisation?

Yes, the editable assessment tasks can be contextualised to a learner’s workplace or to a case study organisation your RTO provides. This flexibility supports authentic evidence for senior learners.

What licence comes with these RTO training resources?

A one-time licence allows your RTO to use the resources with unlimited learners. The files should not be resold or passed on to other organisations.

Are the SIRXOSM006 materials mapped for validation?

Mapping information shows where each task addresses the elements, performance evidence and knowledge evidence. This supports internal validation and helps your RTO prepare for audits.

About the Publisher

Trusted by RTOs nationally, this Australian VET resource publisher develops editable learning and assessment materials for business, retail and management qualifications. Its resources are structured to guide learners through complex planning tasks step by step.

Compliant Learning Resources works with a network of trusted training resource publishers to give RTOs access to broader product options. This gives RTOs another option when comparing resources for management-level digital and marketing units.

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