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(latest NCVER data)Customers now expect brands to answer questions, reviews and complaints on social media quickly and professionally. For learners managing a business’s online presence, SIRXMKT002 Use social media to engage customers builds the skills to select platforms, curate content, respond to customer posts and report on engagement.
Our editable SIRXMKT002 training materials provide structured delivery, consistent coverage of platform selection, content and customer responses, and validation-ready assessment tools. Designed for compliance, they help RTOs deliver social media training that reflects how customers interact with brands online.
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Inclusions
These SIRXMKT002 training resources help your RTO prepare learners to use social media platforms to engage customers and promote products, with editable documents that support delivery planning, assessment preparation and consistent records.
The SIRXMKT002 learning materials explore platform research, social media policies, content calendars, user-generated content, complaint and troll responses, and monitoring tools, giving trainers a structured base they can adapt.
These SIRXMKT002 RTO materials help assessors collect evidence of using social media to engage customers and report on results.
Key Benefits
These resources support delivery of SIRXMKT002 Use social media to engage customers by helping learners review social media policies, research and compare platforms and identify emerging trends. Trainers and assessors can use them to organise activities around sourcing and developing content, building a social media calendar, encouraging user-generated content, responding to complaints, preventing brand damage, tracking activity and reporting on engagement and reach.
Your RTO should still carry out independent validation to confirm alignment with your specific delivery context and learner cohort, as required under the Standards for RTOs. Use the assessment mapping as your starting point.
Not sure where to start with validation? Refer to the current release of SIRXMKT002 on training.gov.au before delivery.
Qualifications
This unit is part of nationally recognised training for the following qualifications:
Always confirm current packaging rules for your release on training.gov.au.
Unit Info
This unit covers managing the use of social media platforms to interact with customers and promote products and services. Learners prepare to use social media, enhance customer engagement, promote products and services and review social media use, working in customer service management roles in businesses with a social media presence.
To deliver this unit in line with the Standards for RTOs and meet ASQA expectations, your SIRXMKT002 resources need to address:
Understanding the structure of SIRXMKT002 helps RTOs plan a month-long review period and realistic customer response tasks within delivery timeframes. Well-structured RTO learning materials also support consistent judgements across trainers.
FAQs
The resources are provided as digital files that can be downloaded soon after purchase. Your team can then add brand guidelines and social media policies.
The package includes a learner guide, presentation, class activities book, self-study guide and session plan, plus a student assessment pack, trainer marking guide and mapping information. These cover platform selection, engagement, promotion and review.
Yes, the editable assessment documents can be contextualised so learners work with approved workplace accounts or simulated platforms. This gives your RTO flexibility to suit each learner’s situation.
Your RTO receives a one-time licence for use with unlimited students. The files must not be resold or shared outside your organisation.
The mapping information shows how each assessment task meets the unit requirements, supporting validation and audit preparation. Updates may be provided when the unit changes.
Publisher
An established Australian VET resource publisher, this organisation produces training and assessment materials for RTOs across retail, marketing and business qualifications. Its resources keep pace with digital workplace practice while maintaining clear assessment structures.
Compliant Learning Resources works with a network of trusted training resource publishers to give RTOs access to broader product options. This gives your RTO wider product options when selecting resources for digital engagement units.









By submitting this form, you agree to the Compliant Learning Resources Privacy Policy.
By submitting this form, you agree to the Compliant Learning Resources Privacy Policy.